個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
John Mackey and Whole Foods Market
內容大綱
Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the largest natural-foods retailer in the world.