個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
A Note on Corporate Entrepreneurship: Challenge or Opportunity?
內容大綱
This note provides an overview of the rationale and the challenges associated with building new businesses within established companies. It provides a framework for understanding why corporations pursue entrepreneurial ventures and the various levers that they employ. The note offers a comparison of the various approaches, with examples, and their pros and cons.