個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pricing, Profits and Customer Value
內容大綱
This note discusses how some firms (start-ups and established companies) maximize customer value and profits via their pricing processes. It is aimed at companies that compete on the basis of performance initiatives rather than absolute cost advantages and low price. It is suitable for use in courses or modules in Pricing, Entrepreneurial Management, Strategy, or Marketing.