個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Designing Product and Business Portfolios
內容大綱
Seven steps assist managers in evaluating an existing portfolio model or in designing an idiosyncratic approach: establishing the level and unit of analysis; identifying the relevant dimensions; determining the relative importance of the dimensions; constructing a matrix; locating the products or businesses on the relevant portfolio dimensions; projecting the likely position of each product or business on the dimensions; and selecting the desired position for each existing and new product and deciding how to allocate resources among these products.