個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Realistic Criteria for Judging New Ventures
內容大綱
Factors that potential owners should evaluate prior to starting a new venture include: type of business, yearly income, and balance sheet net worth; potential market size; the advantages of multiple-product businesses over one-product businesses; the superiority of repeat sale products to single-sale products; the avoidance of elementary and unfashionable products; the intensity of initial capital outlay; pricing in relation to gross profits; the existing market's profit structure; division of stock ownership; and future prospects of the venture's price earnings relationship.