個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Portfolio Planning: Uses and Limits
內容大綱
A survey of 345 Fortune "1000" industrial companies in 1979 shows that portfolio planning is becoming a popular method for managing the diversity of businesses within large organizations. Despite the described limitations of portfolio planning, most of the companies find portfolio planning worth pursuing because it helps them focus on the unique contribution each subsidiary makes to the business of the corporation.