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Workshop Exercise: Branding New Ventures
內容大綱
This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear voice and visual representation. The exercise emphasizes the importance of crafting a brand that aligns with the company's purpose, resonates with the target audience, and differentiates the venture from competitors.