個案資料

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas's engineering background, as he experienced a high demand for coding expertise in the startup community, but a low supply of coders. It then outlines his founding, with cofounder Emmanuel Straschnov, of Bubble in 2012, and their subsequent bootstrapping for six years until 2018, when a well-known tech entrepreneur and angel investor offered them an attractive financing deal. The case covers Bubble's product-led growth, or a singular focus on the product (as opposed to investing in sales and marketing) as a strategy for user acquisition and retention. The case also covers the difficulties of hiring new employees, and Bubble's strategy for building a team.

• Technology adoption lifecycle
• Compensation and benefits
• Web-based technologies
• Customer-centricity
• Growth strategy
• Business plans
• Customer relationship management
• Innovation
• Start-ups
• Disruptive innovation
• Business models
• Decision making
• Job interviews
• Technology and analytics
• Organizational transformation
• Entrepreneurship
• Business growth
• Hiring and recruitment
• Venture capital