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Surprising Case for Low Market Share
內容大綱
A study of 40 successful companies with low market shares shows that long-run competitive success is feasible despite low-market-share position. Most of the profitable low-share companies in the study compete in stable environments that share certain characteristics. The competitive strategies of effective low-market-share companies also have much in common including: a strong focus tailored to differences in the market environment; a reputation for high quality; lower prices than competitors; and low total cost.