個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Stock Prices, Beta, and Strategic Planning
內容大綱
One way for companies to get reliable information about the economic risk of capital investment strategies is to use the capital asset pricing model (CAPM). It enables them to quantify risk and to link it with the returns they expect. Alaska Interstate, Inc. is one company that has used CAPM successfully to incorporate a consideration of risk into its strategic planning process.