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End-Game Strategies for Declining Industries
內容大綱
In today's world of little or no economic growth and rapid technological change, many companies are faced with declining product demand beyond their control. A study of the strategies of over 95 companies that confronted declining markets suggests that companies can often be very successful if they analyze all the characteristics that shape competition in the end game and act in accordance with their own needs. Strategic alternatives for declining business include leadership; niche; harvest; and quick divestment.