個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Quality Is More Than Making a Good Product
內容大綱
The quality of customer service is often as important as the quality of the product. A company can evaluate its customer service by performing a customer service audit. To effectively implement a customer service program the company should educate customers; educate employees; be efficient first, nice second; standardize service response systems; develop a pricing policy; involve subcontractors, if necessary; and evaluate the customer service operation.