個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Designing Services That Deliver
內容大綱
The root of most service problems is a lack of systematic design and control. The use of a blueprint can help a service developer not only to identify problems ahead of time but also to see the potential for new market opportunities. A service company that relies on ad hoc management is not equipped to react quickly to market needs and opportunities.