個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Upgrade Your Company's Image - And Valuation
內容大綱
Managers of smaller companies should pay close attention to the image their companies project to the business world. The impression conveyed to bankers, financial analysts, venture capitalists, and others is important because these people assign company valuations. Managers seeking to improve their companies' images should concentrate on four major factors: management, company name and trademark, annual report, and financial public relations.