個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Make Sure Your Customers Keep Coming Back
內容大綱
During a product's evolution to maturity, corporate customers inevitably change from inexperienced generalists to experienced specialists. The benefits customers seek change as well. Anticipating the patterns of evolution in customer decision making is as vital to success as is the most technically sophisticated product development program.