個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Backward Market Research
內容大綱
Successful research is designed to lead to actionable conclusions. By working backward and ascertaining results before the research actually hits the field, managers are more likely to get results they can work with. Managers must tell researchers the answers they need to accomplish company goals. By determining where they want to go, and then figuring out how to get there, both managers and researchers can expect successful research.