個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Do Your Business Units Create Shareholder Value?
內容大綱
Over the long term the stock market responds rationally to the adoption of business strategies that change the level and quality of a company's future cash flows. The stock market usually processes available strategic information efficiently. It is at the business unit level that value is ultimately created or destroyed. To evaluate the performance of business units and the impact of strategic decisions on them, complement your own good judgment and creativity with the four steps described here.