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Manager's Guide to Forecasting
內容大綱
In today's novel and rapidly changing business environment, managers constantly face new market realities and uncertainties. For more than a decade, forecasting techniques have theoretically helped them evaluate the varied factors they face. But much of the promise of these approaches has been unrealized. The forecaster's chart provides a method for evaluating techniques and for choosing a combination that yields the best results. The chart groups and profiles 20 common forecasting techniques and arrays them against 16 important evaluative dimensions.