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China Trade: Making the Deal
內容大綱
In approaching the prospect of a joint venture in the People's Republic of China, foreign executives often plunge ahead with insufficient attention to the strategy of deal making. They waiver in their purposes and seem vague or noncommittal. When such weaknesses come up against the subtle strength that the Chinese bring to the art of negotiating, they become stumbling blocks to the development of effective and profitable commercial relationships. A better understanding of Chinese culture and practices will lead to a better deal.