個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Sustainable Advantage
內容大綱
The success of a business depends on its ability to sustain its competitive advantage over time. Product innovation, production processes, and marketing are areas in which intense competitive pressure has multiplied with the increase in domestic and international competition. Analyses of companies identified as outstanding performers in their industries sought to understand the sources of their competitive advantage, to determine why the advantages proved sustainable, and to assess their future security.