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Who Says You Can't Crack Japanese Markets?
內容大綱
Many U.S. companies have written off the Japanese market, believing that Japan's distribution system is impenetrable or that the Japanese buy only Japanese products. U.S. companies are represented in more than 85% of Japanese industrial sectors, however, and at least 12 hold the number one market position. These companies have been both creative and tenacious in obtaining this position. Their experience teaches some important lessons.