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Planning as Learning
內容大綱
Long-lived companies adapt themselves to the business environment. They develop when times are good and switch to a survival mode when times are turbulent. And they are successful at it because they have senior executives who learn quickly and act effectively. Teaching is too often ineffective. Changing or suspending the corporate rules works a lot better. What-if scenarios, computer modeling, and interaction with consultants help managers stay in tune with an inconsistent world.