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How an Industry Builds Political Advantage
內容大綱
If government policies are important to an industry's competitive future, then political activism deserves as much executive time and energy as other business priorities. The challenge is to create and sustain political advantage - to develop a stable, ongoing relationship that makes Washington an ally in the battle for global competitiveness. The political effectiveness of the semiconductor industry during the past five years shows what it takes to succeed, even with limited political assets.