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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Power of Unconditional Service Guarantees
內容大綱
Most fears about guaranteeing service are groundless. But offering a weak guarantee won't lead to success. The best guarantee is unconditional, meaningful, and easy to understand, invoke, and collect. Properly implemented, a strong guarantee boosts performance; sets clear-cut, customer-defined goals; creates a customer-oriented work force; and generates error data needed for improvement. A strong service guarantee can also boost marketing. It leads to more satisfied customers who generate higher sales and profits. McKinsey Award Winner.