個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
What the Hell Is "Market Oriented?"
內容大綱
This article explains the concept of market orientation in a new unconventional way. It helps the reader to understand that market orientation is a process with distinct characteristics and much more than "being or getting close to the customer." It stresses data gathering, the nature of the decision making process, and implementation.