個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Nopane Advertising Strategy
內容大綱
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results are included. Useful for an introductory course on statistics, market research, or regression analysis.