個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
New Product Development Map
內容大綱
New product development is essential to revitalize companies. The process cannot succeed unless everyone contributes--general managers, marketers, engineers, designers, and manufacturing executives. A novel approach to facilitate this cooperation is the "new product development map," which gives managers a better sense of where to go by sharpening the picture of where they've been. A fictitious product line, Coolidge Corporation's vacuum cleaners, is used to show how to construct a map and develop discussion around it.