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What Business Can Learn from Nonprofits
內容大綱
The Salvation Army's effectiveness is characteristic of the best nonprofit organizations; in motivating knowledge workers and raising their productivity they are pioneers. In successful nonprofit enterprises amateurs are being replaced with unpaid staff members, many of whom are managers and professionals in their for-pay jobs. They volunteer because they believe in the mission; they stay because they are given responsibility for meaningful tasks, held accountable for their performance and rewarded with training and the chance to take on more demanding assignments.