個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Launch
內容大綱
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on the Web.