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ING Bank of Canada (B): The First Two Years
內容大綱
In its first two years as a direct-response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of $1.6 million. Several other direct banks have entered the marketplace with similar services, and the management team needs to consider the company's next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide.