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Komia and the 3G Wireless Phone Auction in Poland (A)
內容大綱
Komia Holdings SA is the second largest fixed-telephone operator in Poland. The CEO must decide whether the company should participate in the government bidding process to acquire an operating license for the third-generation (3G) wireless telecommunications in Poland. This technology will allow the company to offer high-speed Internet access as well as many promising multimedia services on mobile handsets. He must consider his company's strategy, competition from other operators, and several political debates about the bidding process that has lead to changes in the way the process is handled.