個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Business of Innovation: An Interview with Paul Cook
內容大綱
An interview with the founder and CEO of Raychem Corp., Paul M. Cook. Raychem's strategy since its founding has been to master a set of core technologies and to create thousands of proprietary products based on those technologies. Cook offers his ideas on innovation and encouraging corporate creativity.