個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Beyond Products: Services-Based Strategy
內容大綱
Services technologies are changing the way companies compete. Vertical integration, physical facilities, even a seemingly superior product no longer assure a competitive edge. Sustainable advantage is more likely to come from developing superior capabilities in a few core service skills. Technology is increasing the leverage of service activities. These changes have far-reaching implications for the way managers structure their organizations and define strategic focus.