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ING Direct: Considering E-brokering
內容大綱
ING Group is one of the 10 largest financial services companies in the world. The president of ING Direct USA is considering adding e-brokering to the ING Direct portfolio. He must examine the company's overall strategy, marketing strategy, operations, information technology, and finances to help determine whether the company should grow its own e-brokerage or buy one of three potential e-brokerage targets.