個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Wheels Group: Evolution of a Third-Party Logistics Service Provider
內容大綱
The president of Wheels Group and the founder and major shareholder of the company are evaluating alternatives for doubling the company's revenues over the next five years. They must decide between two competing growth strategies: an asset-based growth strategy and a nonasset-based growth one. Complicating the decision is the fact that approximately 75% of the company's revenues are currently derived from nonasset-based activity. Students can explore issues associated with developing, evaluating, and implementing business strategy within the third-party logistics industry.