個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Bombardier Transportation and the Adtranz Acquisition
內容大綱
Bombardier Transportation, one of the world's largest manufacturers of passenger rail cars, has successfully negotiated the purchase of Adtranz, a large European manufacturer of rail equipment. The newly appointed CEO was brought in to manage the acquisition. The new CEO faces many challenges, including decisions about the pace of integration, location of headquarters, organization structure, personnel retention, and personal management style.