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Taming the Dragon: Cummins in China (Condensed)
內容大綱
Documents more than 15 years of U.S.-based Cummins, a global leader in diesel and allied technology, and its investment activities in China. Although macro-level indicators seem to suggest the possibility of hitting $1 billion in revenues in China by 2005, several pressing problems put into question Cummins' ability to realize this target. Presents specific situations--related to the respective streamlining and consolidation of several existing joint ventures, distribution and service, and staffing--for which students must develop appropriate action plans. Presents the complexity of managing country-level operations and the role of executive leadership of a country manager.