個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
V-Cola: General Instructions
內容大綱
V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.