個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Pivots and Incentives at LevelUp
內容大綱
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.