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Way to Win in Cross-Border Alliances
內容大綱
War stories about failed alliances make executives wary of forging new joint ventures. However, the strategic benefits of cross-border alliances are compelling. A study of 49 cross-border alliances found several patterns that have managerial implications. For example, alliances must be free to evolve as the environment changes and opportunities arise. Contrary to conventional wisdom, fifty-fifty ownership of joint ventures improves decision making, and most alliances end with one parent acquiring the venture.