個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
How the Baldrige Award Really Works
內容大綱
The Malcolm Baldrige National Quality Award is the most important catalyst for transforming U.S. business. But since its inception four years ago, the award has been the target of increasingly acrimonious criticism. Most of the criticism is based on misunderstanding. To get to the "truth," the best available source of information on the award was tapped: judges, examiners, and senior examiners. In-depth interviews with 20 of these insiders led to a clear definition of the award's real purpose and the value contained within its seven categories.