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Seaside Organics
內容大綱
This case follows Sara Norton, a soccer player turned serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup and a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.