個案資料
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Managing Real Estate to Build Value
內容大綱
Real estate escapes the thoughtful attention of most senior managers. It often falls within the realm of their responsibilities, but many do not appreciate its potential impact on company performance. So they delegate real estate to specialists, who operate on a deal-by-deal basis and consider their decisions as administrative and technical tasks. Recently, however, some companies--IBM, AT&T, Chemical Bank, Dun & Bradstreet, and Sun Microsystems, for example--have recognized that by managing real estate as a business function, they can cut costs significantly and, at the same time, increase productivity.