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Getting the Most Out of Your Product Development Process
內容大綱
To many managers, the idea of introducing process management to their development organizations sounds like a sure way to destroy creativity. Product development, they contend, is not the same as manufacturing: Each project has unique challenges that require unique solutions. In fact, the authors argue, managers who need to know how many projects their development organizations can handle and how quickly those projects can deliver new products to market must think of product development as a production process in which projects move through the knowledge-work equivalent of a job shop.