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Mondex Canada (A)
內容大綱
Mondex is a "smart card" application that can be used as a payment mechanism--much like cash, or debit/credit cards--to pay for small, everyday items. This case describes the development and implementation of the Mondex stored-value payment system. The Mondex Canada consortium includes the major Canadian financial institutions, led by Royal Bank and Canadian Imperial Bank of Commerce. Mondex has been undergoing a lengthy trial in the city of Guelph, Ontario. The director of marketing for Mondex Canada is faced with a rather large implementation challenge: planning and managing the roll-out of Mondex to the rest of the country.