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- General Management
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- Business Ethics
- Organizational Behavior
- Information Technology
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
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Sustainable Marketing Leadership--Workshop I: Strategic Visioning and Integrated Planning
內容大綱
This case presents the first of two workshop descriptions and templates for the Sustainable Marketing Leadership (SML) executive program. It enables a top management team to focus on the first two steps in the four-step SML process: strategic visioning and integrated planning.