個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Sustainable Marketing Leadership--Workshop I: Strategic Visioning and Integrated Planning
內容大綱
This case presents the first of two workshop descriptions and templates for the Sustainable Marketing Leadership (SML) executive program. It enables a top management team to focus on the first two steps in the four-step SML process: strategic visioning and integrated planning.