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Fruitzone India Limited (C): Data Collection and Analysis
內容大綱
Supplement to case A00053. Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research using a primary research is analyzed and interpreted. This case is useful for participants in Business Research Methods, Market research and Qualitative research courses.