個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Selling Sketches - The Case of Artistically Yours (B)
內容大綱
Supplement to case A00120. Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants to conduct a confirmatory research. The case discusses how they use the insights from the exploratory research to prepare a questionnaire for conducting a confirmatory research. The case can be used to discuss different exploratory research techniques, how to interpret the findings of exploratory research and questionnaire construction.