個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Mayaderm
內容大綱
This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commercial non startec. The case provides an opportunity to evaluate the efforts of Dr. Shah and propose a strategy for the future.