個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited
內容大綱
The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. Its marketing strategies had limited consumer pull and had to be strengthened to gain consumer acceptance. The ecosystem worldwide is looking for support from governments on the concept and the infrastructure of this product category.